The rate of decline of sales of new passenger cars and light commercial vehicles (LCV) accelerated again in August after a fixed deceleration to the lowest in 2015 year, reports the Association of European businesses (AEB). If in August 2015 the car market shrank at an annual rate of 19.7%, in September, the fall amounted to 28,6%.
For comparison, in January 2015 the number of sold cars in Russia decreased by 24,4%, in February — 37.9%, in March — by 42.5%, in April — 41.5%, and in may — 37.7%, in June — by 29.7%, while in July — by 27.5%.
Compared with the previous month, sales in September increased by 1.6% instead 138,7 thousand cars were sold approximately 140.8 thousand cars. However, a significant impact on the results of the industry this growth, according to experts, will not have.
“Sales in September were not significantly improved nor market indicators in relation to the previous year or the forecast for the remaining three months”, — said Chairman of the AEB automobile manufacturers Committee Joerg Schreiber, whose words are in the press release. According to the latest survey of AEB members, the forecast for 2015 remained virtually unchanged at the level of 1.57 million units, including passenger and light commercial vehicles, which is 37% less than in 2014, he added.
In January—September 2015 in Russia, according to AEB, was sold just over 1,192 million cars. For comparison, in the first nine months 2014, sales amounted to about 1,78 million cars. Thus, the decline in eight months was 33%.
The leader on the Russian market in September of 2015 AVTOVAZ remained, however, sales of Lada cars, according to estimates of the AEB, fell at an annual rate of 41%. The Russians bought 21658 Lada vs. 36.5 thousand cars in September of 2014.
On the dynamics of sales in September was the worst month for AVTOVAZ. The previous maximum drop Togliatti automobile plant showed in April — minus 38%, but then the whole market fell by 41.5 per cent.
In second place in August 2015 were machines under the brand Kia, which for the month were sold in Russia a little more than 16 thousand units (11% more than the year before). Completing the top three cars Hyundai with the result of 15.1 thousand (-2%).
The sale of two other participants in the top 5 in annual terms, also fell: from Renault they decreased by 33% (to 10.3 million) and Toyota by 45% (to 7.14 million).
The main outsiders of the month have become such brands as SsangYong (-91%), Great Wall (-83%), Jeep (-80%), Opel (-72%), Honda (-62%) and Citroen (-59%). Chevrolet sales fell by 48%.
We will remind that else in March of 2015, GM announced that its controlled brand Opel to get out of Russia completely, and Chevrolet will leave you with only premium model Corvette, Tahoe and Camaro.
The decline in sales was noted and the other major auto brands: Nissan is 44% (from 11.8 thousand to 6.6 thousand), Skoda — by 37% (from 7294 to 4595), Volkswagen by 23% (8,83 thousand to 6827) and so on.
To increase results than Kia have been able UAZ (+13%), Porsche (+119%) and Datsun. The latter due to a low base last year (cars of this brand entered the Russian market in September 2014) has managed to increase sales at an annual rate of almost five times from 520 to 2578 machines.
The status of the major bestseller of the Russian market by the end of September 2015 for the third month in a row wins the Hyundai Solaris, sales developing at an annual rate of 10%. Lada Granta with the result of 8,6 thousand cars returned to the third place, the second arose a New Kia Rio, sales of which grew by two-thirds.
Implementation of Lada Grant decreases for three consecutive months (June, has sold more than 14 thousand Granta). Another model of AVTOVAZ, Kalina, shows mixed trends, but overall monthly sales results of the model were relatively stable. Granta and Kalina cars were sold in varying conditions, says the dealer of AVTOVAZ. In September, for example, in Kalina extended the loyalty program of AVTOVAZ: buyer has received a 10% discount regardless of driving experience, Granta experience was taken into account.
In addition, the demand on Granta could delay the new model of AVTOVAZ — Lada Vesta, the production of which was launched on 25 September, says the head of marketing and advertising and sales “Krumb-service” (the dealer of Lada) Oleg Kostyuk.
