Is no reason today to assume that the advertising market will start recovering next year no, said the President of holding “European media group” Ekaterina Tikhomirova.
MOSCOW, 13 Oct. The decline of the advertising market on the radio this year could be around 18%, according to the President of holding “European media group” Ekaterina Tikhomirova.
“This year we planned worse than show results. And we can say that we expect to end the year, I mean radio in the radio market — minus 18%, maybe even, if nothing drastic will happen in the fourth quarter, maybe even 16% of the market radio,” said Tikhomirov at the conference “Media business”, organized by newspaper “Vedomosti”.
Thus, according to her, there are no reasons to assume that the advertising market will start recovering next year, no.
“We expect that if the situation does not get worse, then you can plan your income at least at the same level as at the end of 2015, maybe with a slight plus”, — said the President of EMG.
