The poll: the percentage of respondents who switched to cheaper products, increased from 22% to 39%


MOSCOW, October 15. The Russians during the economic crisis had significantly changed their consumer behavior – the share of those who switched to cheaper products, increased from 22% to 39%. This is evidenced by the results of the survey of the all-Russia centre of studying of public opinion (VTSIOM), published today on the organization’s website.

“The proportion of those who reported that more than six months as he has turned to buying less expensive products, from January to September increased from 22% to 39%. This group often include the elderly (49%) and poorly educated (50%) of the people. In General, the consumption of cheaper products have passed 62% of our fellow citizens (in January the figure was 58%)”, informs VTSIOM.

Has grown significantly and the number of those who for more than six months less often buys or denies the acquisition of those or other things, paying for the entertainment (from 21% in January to 37% in September).

Of the respondents used other methods of adjustment to the crisis. They stock the products in store 38%, growing more vegetables and fruits on the site, make the workpiece 36%. Better paying job or a side business are looking for 35%. About one-third (31%) are spending savings on living expenses, 24% take a Bank loan, 26% take a loan from friends, 23% accept a donation from loved ones. Only 9% make savings in foreign currency, and 5% sell valuable property.

The initiative Russian opinion poll was conducted on September 26-27, 2015, Surveyed 1,600 people in 46 regions of Russia. The statistical error does not exceed 3.5%.