The FAS fined the Megaphone for advertising of smartphone Megafon Login+

Moscow. October 20. The Federal Antimonopoly service (FAS) Russia has fined JSC “MegaFon” on 400 thousand rubles for the advertising of smartphone Megafon Login+, is spoken in the message of FAS.

The amount of the fine was determined by results of consideration of the corresponding case brought by the FAS in August this year on the appeal of “Porsche Russland”, 100% owned by PJSC “Mobile TeleSystems”.

In the advertisement, which ran in February and March on TV channels “REN TV”, TV3, TNT and CTC, said that the device can be purchased in the salons of “MegaFon” for 4 thousand 990 rubles. In the bottom of the screen the text it was reported that this price is available for a limited period of time and in connection with certain tariff options of “MegaFon”.

According to the FAS, the text messages were made too small print, but their duration was only 4-5 seconds. Thus, the information was not actually brought to consumers, says the FAS.

In September, the FAS took the decision of unfair advertising of smartphone MegaFon Login+.

Deputy head of FAS Russia Andrey Kashevarov told you so, “the Megaphone” in the case of the following violations of the requirements of the legislation on advertising by the company the amount of the fine can be substantially increased. Earlier FAS already appointed “the Megaphone” penalties for deceptive advertising of two tariff plans. In both cases it was a question about fines in the amount of 100 thousand rubles each.

In addition, last year the Federal Antimonopoly service has recognized “the Megaphone” the violator of the law “On advertising” in connection with the advertising tablet Megafon Login.