Samsung opened its first online store in Russia

Own online store of the company opened at, the official report of the manufacturer. In our online shop you can buy mobile and wearable devices Samsung — smartphones, tablets, virtual reality glasses, smart watches, and accessories. The company does not plan to sell on the website appliances. A new channel of sales through the year will be to bring 3% of the total volume sold in Russia Samsung devices, predicts the representative of the company Yana Rozhkova (absolute values she does not disclose).

Samsung is now “actively working on expanding its own retail network, and opening a branded online store is an important step in this direction”, is given in the message words of the head of Samsung Mobile in Russia Arkady Count. According to him, the launch of the online store will allow you to be closer to customers”.

In April 2016, it became known that the Russian Telecom operator MTS on outsourcing will build a network of several dozens of mono-brand showrooms Samsung in the regions. Investment in the project and commercial terms of cooperation, the parties did not disclose, calling them “average”. Opening a salon under the agreement, MTS and Samsung costs about 3-4 million rubles, said a source at a major retailer. The source in large operator told us that the opening of one store in cell retail costs from 3 million to 7 million rubles, the amount depends on the characteristics of the store and its location. Two other sources in different retailing companies estimated the average cost on market at 1.5–2 million rubles.

Customer orders Samsung will ship across Russia: for orders of 3 thousand rubles. the service for customers is free. Also the buyer can collect the purchased goods in one of the offline stores of the company. When purchasing goods online for the sum from 3 thousand rubles to 500 thousand rubles, the client can issue the credit, according to the website of the company. Among the partner banks — “home Credit and Finance Bank”, KB “East”, CB “Renaissance Credit” microfinance organisation, LTD “Credit Line”. For payment you can use credit cards on the website and during the delivery or cash.

Samsung is not the only smartphone manufacturer who has opened their online store in Russia. In November 2015, your online sales channel appeared in the American Corporation Microsoft. In the online Microsoft store sells laptops, tablets under its own brand, the Lumia smartphones, Xbox gaming console, desktop, accessories and software by Microsoft (Windows and Office) and partner products — the Windows-based laptops from Acer, Asus, Lenovo etc.

Other manufacturer of computers and mobile devices is China’s Lenovo — has launched an online store in Russia at the end of October 2015. This was done due to the fact that “not all models for some reason or another appeared on the Russian market”, explained the representative Lenovo Marat Rakaev. He explained that Lenovo is not going to cut sales in the stores of partner retailers and is not going to compete with them on prices, the timing of the emergence of new models, and the online store is only an additional sales channel.