Moscow. June 6. The company “Yandex” and Facebook are discussing the prospects of different types of partnerships. As I write on Monday, “Vedomosti” with reference to close to the Russian search engine source discussed options for joint promotion of services of “Yandex” for the Russian audience Facebook and the exchange of user data both companies.
The social network is interested in demand in Russia services of “Yandex”. In particular, Facebook users could pay for services “Yandex.Taxi”, “Yandex.Market”, “Yandex.Poster” or to make purchases via Yandex.Market directly on the social network, and revenue from these transactions, the company would share. The company also discuss preferences for users of Facebook, for example, free access to “Yandex.Music”, or discounts on travel in “Yandex.Taxi”.
The partnership could decide to “Yandex” the problem of access to mobile audiences, the newspaper notes. Developing on the platform competitor is Android, owned by Google, “Yandex” has undergone abuse. Developed the mobile segment will help Facebook to decide. Instead, the Association of advertising networks and exchange data users will increase the coverage of the networks for both sites.
Another source of the newspaper close to the social network, also confirmed the talks and said that now they are at an early stage. Official representatives of both companies, the fact of negotiations do not confirm the representative of “Yandex” reported that the search engine is always open to negotiations with different companies.
