Alibaba has teamed up with fashion brands to combat counterfeiting

Alibaba has teamed up with fashion brands to combat counterfeiting

Moscow. 28 Feb. Chinese Internet giant Alibaba Group launched a campaign to combat counterfeiting on its trading floors.

He announced that this issue will be to collaborate with fashion brands, trade associations and experts in the field of intellectual property. The partners included such famous world manufacturers of luxury, like LVMH Moet Hennessy Louis Vuitton, Swarovski, and Prada, reports China radio International.

It is expected that such cooperation will allow market participants to share with the company their experience in the field of intellectual property protection, and in return, Alibaba will provide members of the Alliance data and technical support in the fight against counterfeiting in Chinese cyberspace, including on its trading floors.

Previously, Alibaba has been repeatedly criticized by manufacturers, as well as the PRC authorities for being too soft on the sale of counterfeit goods, bribery and other illegal activity on its electronic trading platforms.

Alibaba specializiruetsya on the Internet trading, creating platforms and technologies for e-Commerce. It owns China’s largest platforms, e-commerce, including the most popular of them is Taobao. The company brings to these platforms, buyers and sellers, providing them with various services. While Alibaba accounts for 80% of the turnover of e-Commerce in the country.