Moscow. March 23. American advertisers was not convinced by assurances from Google that ads on YouTube will no longer be shown along with terrorist and extremist videos, according to Financial Times.
Economy
March 20 2017Компании began to withdraw from advertising on YouTube because of extremist Alikovich read more
Major advertisers in the U.S., including AT&T, Enterprise Holdings and Verizon, was suspended from advertising on YouTube because of doubts about the quality of the content.
Previously, a number of European brands – international media Agency Havas, broadcaster BBC, HSBC and Lloyds, the retailer Tesco, cosmetic company L’oreal, the automobile companies Audi and Volkswagen – have suspended advertising campaigns on YouTube.
In February The Times of the first publications reported that the ads the home office, the BBC, Transport for London (TfL) were placed together with videos that incite hatred and homophobia.
Monday, March 20, Google apologized and promised to expand the definition of “inappropriate content”, and also to change the technology and advertising policies to empower advertisers by giving them greater control over what kinds of clips are shown their ads.
