Facebook will begin to show ads in messenger

Moscow. July 12. INTERFAX.RU – Facebook will show ads in your messenger, according to the official blog of the social network.

According to representatives of the company to introduce advertising posts will be gradually. The advertisement will be shown between the user message and will either contain a link to the advertiser’s website, or allow you to start a conversation with the company about ordering her products or services.

According to Facebook, now messenger are 1.2 billion people around the world, sending each other daily about 2 billion messages. Start advertising in the messenger, will significantly increase the company’s revenue growth started to slow down after the user Facebook refused to increase the amount of advertising in strips, to avoid the outflow of users to other platforms.

Facebook also owns WhatsApp messenger, the number of users which are also 1.2 billion people, with a large preponderance of people in developing countries. According to experts Barclays Capital, if the advertising will be run and WhatsApp, by 2020, the annual revenue Facebook from advertising could grow to $11 billion.

Shares of Facebook are growing by 0.1% in the preliminary session on Wednesday, the company’s capitalization is estimated at $444,8 billion.